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Few companies
have everything that they need. You may need capital, specialized
expertise, technology, products, facilities, talent, customers
or distribution channels.
Partnering
is the joining of two or more companies to exchange resources,
share risks, or divide rewards from a joint enterprise.
Partnerings
can take any of a number of forms such as: a strong relationship
with a major customer, a partnership with a source of distribution,
a relationship with a supplier of innovation or product, or an
alliance in pursuit of a common goal.
Sometimes
partners form a new jointly owned company. In other instances
one partner purchases equity in the other. Most often the relationship
is defined by one or more contracts.
No matter
what you need, there is someone who has it. That someone is a
potential Partner.
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