These are partnering and alliance agreements relating to the sales, marketing and/or distribution of goods and services.

1. Consulting, Promotion and Marketing Letter Agreement - The outsourcing of marketing and revenue generation activities by an attorney referral service
2. Marketing Alliance Agreement - An experienced marketer of dental cooperative marketing programs assists a publisher of legal directories to launch a cooperative marketing program for lawyers by providing expertise in selling memberships in such programs to professionals and in promoting such services to the public
3. Marketing, Development, License and Software Agreement - An experienced US Internet advertising and marketing firm assists a Chinese company to establish a Chinese Internet advertising and marketing business using the US company's trademarks, software and expertise
4. Website Affiliation Agreement - Outsourcing to an advertising and marketing agency the exclusive right to sell all advertising on a web site
5. Interactive Marketing and Distribution Agreement - Promotion and distribution by major online presence of Stamps.com services and software
6. Marketing Agreement - An exclusive distribution relationship in which a major PC manufacturer promotes and distributes, in its packaging and desk top icons, the products and services of a major internet service provider
7. Co-Branded XMS Service Marketing Agreement - A major issuer of charge cards to market a co-branded version of a yet to be developed outsource business travel and entertainment expense management service
8. Marketing Cooperation Agreement - A strategic alliance between two appliance makers (one of which is a shareholder in the other) in which the two competitors agree to engage in a variety of marketing cooperation efforts to increase market penetration by both parties through (i) expansion distribution channels, (ii) co-branding, housebranding and private labeling, and (iii) coordination of promotional activities
9. Cross Promotion Agreement - Cross promotion of each partner's services to existing customer base of the other as well as joint promotion of both of their services to new prospects
10. Healthcare Information Marketing Agreement - A major provider of goods and services to the healthcare industry will (i) provide health care content for distribution by a publisher of news and content to wireless PDA and smartphone subscribers and also (ii) sell the wireless PDA and smartphone services through its distribution channels with both companies sharing revenue from these activities
11. Interactive Marketing Agreement - A major seller of travel and hospitality services to market and promote credit cards and credit related services to it customers
12. Revenue Sharing Agreement - Sharing of revenue from distribution of videos
13. Code Share and Revenue Sharing Agreement - To combine airline routes to jointly market combined multiple stop airline trips, including sharing of revenue and costs
14. Strategic Marketing Alliance Agreement - Promotion of expense management software by charge card issuer who will engage in lead generation and referral activities and will receive performance based sales commissions
15. Distributor Agreement - Online distribution of software in downloadable form
16. Marketplace Participation Agreement - Participation of an airline in a major on-line travel marketplace in which the airline provides unpublished fares which are matched to prospective customers
17. Alliance Agreement - Worldwide joint marketing and sales of mutually complimentary services including team selling and joint delivery of services
18. Retail Agreement - Agreement between two competitors permitting the smaller competitor to fill in gaps of the larger competitor's line of services
19. Master Agreement - Joint marketing and selling of mutually complimentary software applications and services
20. Joint Marketing Agreement - Maintenance of a Joint advertising and Marketing relationship between a Parent Corporation (a provider of wholesale and retail telecommunications services) with a subsidiary that is a pioneer in VOIP technology, in preparation of turning the subsidiary into a Joint Venture entity with multiple owners
21. Strategic Marketing Agreement - Marketing and distribution of facilities management software
22. Call Center and Telemarketing Agreement - Supply of call center and marketing services to a prepaid legal services plan
23. Distributor Agreement - Exclusive distribution rights including the right to sublicense
24. Interactive Marketing Agreement - A marketing relationship in which the Senior Partner promotes and distributes a jointly developed software system that permits businesses to manage their supply chain and procurement activities through public and private marketplaces
25. Exclusive Concession Agreement - Agreement to distribute software in France providing the distributor exclusivity, the right to appoint sub distributors and the right to grant sublicenses
26. Strategic Alliance Agreement - Intertwined cross selling and cross marketing relationship between a health plan and a pharmacy that fulfills prescriptions by mail

Master Table of Contents - Order Your Copy

• CPI Guides
  • "Corporate Partnering - A How-To Handbook" (more info) (table of contents)
    (order your copy)
  • "Sahakian's Key Partnering Checklists" (more info) (table of contents)
    (order your copy)
  • "Sahakian's Due Diligence Checklists" (more info) (table of contents)
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  • "Customer Partnering - An Executive Guide to Key Practices" (more info)
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• CPI Tools (in MS Word format)
  • "The CPI Acquisition Agreements Set" (more info) (table of contents)
    (order your copy)
  • "The CPI Acquisitions Kit" (more info) (table of contents)
    (order your copy)
  • "The CPI Partnering Agreements Set" (more info) (table of contents)
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  • "The CPI Deal Making Kit" (more info) (table of contents)
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• Other
  • Free Tips on Simplifying Complex Transactions (more info)
  • Shareholder Buy/Sell Agreements - Key Practices & Common Provisions (more info)
    (order your copy)
  • The "One Page Strategy Sheet" (more info)
    (order your copy)
  • The Executive Guides Series (more info)
  • A Personalized One-on-One Training Session (more info)